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HarrahsCasino.com Launches Digital Gaming Industry's First Combined Online/Offline Prize Campaign

Treasure Hunt Offers Residents & Visitors Chance To Win $40,000+ In Prizes

ATLANTIC CITY, N.J., Sept. 10, 2014 /PRNewswire/ -- HarrahsCasino.com, the premier destination for online gaming, today announced the industry's first promotional collaboration involving land-based and online gaming operations in New Jersey. Beginning September 10 and running through September 30, HarrahsCasino.com will be hosting the Treasure Hunt, where anyone of legal gaming age and a resident or visitor of New Jersey can participate in an exciting opportunity to win over $40,000 in cash and prizes by completing weekly challenges.

The online/offline collaborative promotion, a first for the industry in the New Jersey casino space, will see consumers participate in a digital treasure hunt with weekly challenges. Players completing all weekly challenges will receive a spot in an October 18 live treasure hunt event at Harrah's Resort in Atlantic City, New Jersey.

"This innovative campaign bridges the digital and physical worlds that will create a consumer experience the industry has not yet seen," said Adrian Bailey, Vice President of Integrated Marketing for HarrahsCasino.com. "The Harrah's brand is known for bringing customers the world's best in entertainment and this Treasure Hunt will showcase our finest offerings by combining players' favorite digital game play with a real world experience."

How it works:

Registered users complete weekly challenges from September 10th-30th to gain qualification for a spot in the Live Treasure Hunt Event at Harrah's Resort Atlantic City.

For each weekly challenge a user completes, they will receive $25 in Bonus Play and an entry to the weekly drawing for a share of $800 in bonus play prizes.  In addition, each user will get an entry for the second chance drawing to win a spot in the Live Treasure Hunt Event. 

Week One: September 10September 16
1)     Make a $75 deposit using the code TREASURE
2)     Wager $150 on any games  

Week Two: September 17September 23
1)     Make a $75(visit HarrahsCasino.com for code)
2)     Play any 2 days of the week  (must wager min of $20 per day)

Week Three: September 24September 30
1)     Make a $75(visit HarrahsCasino.com on 9/24 for code)
2)     Play any 3 games of your choice (wager a min of $20 per game)

October 18th Live Treasure Hunt Event at Harrah's Resort in Atlantic City:
All players who qualify will win a complimentary 2 night stay at Harrah's Resort Atlantic City and will compete in an interactive on-property Treasure Hunt.  Three lucky finalists will walk away with their share of $25K in cash. 
1st Place - $15,000
2nd Place - $7,000
3rd Place - $3,000

Weekly challenges must be completed by 11:59pm on 9/30/14. All bonus play prizes have a play through requirement of 10x.  Bonus must be cleared within 30 days.  Player must meet both challenges each week to receive the $25 bonus play and drawing entry.  All players who qualify for the Live Treasure Hunt Event in Atlantic City must have a Total Rewards® account.  Players may not earn more than one spot in the live event on October 18th. To view full promotional rules visit www.harrahscasino.com/promotions/treasureOffer is subject to HarrahsCasino.com Bonus Policy and all HarrahsCasino.com terms and conditions.  Valid only in New Jersey.

ABOUT HARRAHSCASINO.COM
William F. Harrah opened his first bingo parlor in Reno, Nevada in 1937.  The Harrah's brand has been around ever since and New Jersey visitors and residents can take advantage of our first-ever internet iteration, under the HarrahsCasino.com banner.  Much like our land-based offerings, consumers will find a wide variety of casino games they are used to playing at Harrah's properties throughout the United States.  The Total Rewards program does extend to HarrahsCasino.com too!  Play all your favorite casino style games from the comfort of your home or on the go by visiting www.HarrahsCasino.com

ABOUT HARRAH'S RESORT IN ATLANTIC CITY
In the Atlantic City marina district, Harrah's Resort Atlantic City offers an environment like none other. Guests enjoy an all-inclusive resort experience including accommodations in one of five hotel towers anchored by the 44 story Waterfront Tower, an open-concept casino floor, fine dining options including Martorano's, Dos Caminos, Sammy D's, McCormick & Schmick's Seafood, the city's only Elizabeth Arden Red Door Spa and galleria shopping at the Waterfront Shops. Harrah's Resort is also home to The Pool – a domed tropical paradise that creates an endless summer with myriad pools, cabanas, bars, 40 foot palm trees and nightly entertainment activities. Harrah's Resort is located at 777 Harrah's Boulevard in Atlantic City, New Jersey. For more information visit www.harrahsresort.com.

SOURCE HarrahsCasino.com

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